Restaurant Marketing Leak Checklist

Find the gaps between attention, first visit, repeat visit, and measurable revenue.

Marketing activity exists, but the owner cannot see where demand or follow-up is leaking.

Demand

Each campaign has one audience, one offer, and one measurable action.
Google Business Profile, website, and social profiles show current hours, menu, and location details.
Paid campaigns use restaurant-specific landing experiences rather than a generic home page.

ActionCircle the first demand item that is missing or unmeasured.

Calls, forms, DMs, and catering inquiries have an owner and response-time target.
Every promotion has a redemption or booking mechanism.
The team can explain which source produced each qualified inquiry.

ActionWrite the last five inquiries and identify their sources.

Guests have a clear reason and mechanism to return.
Reviews receive consistent human responses and recurring issues are categorized.
Campaign reporting connects spend to bookings, orders, inquiries, or repeat visits.

ActionChoose one retention leak to repair in the next seven days.